Andrew Normore Senior engineering leader • Founder, ASECC

ENGINEERING LEADERSHIP

Andrew Normore

Senior engineering leader and founder of Advanced Software Engineering Corporation of Canada (ASECC), with over two decades of experience building and operating production software systems across government, education, fintech, AI, SaaS, and real-time game platforms.

Portrait of Andrew Normore

FOCUS

Accountable for outcomes: technical direction, high-performing teams, and systems that ship, scale, and create real business value.

Primary strength
End-to-end ownership across product, engineering, infrastructure, security, and operations.
Domains
Government, education, fintech, AI, SaaS, real-time platforms.

COVER LETTER

Engineering leadership built on production delivery

Andrew Normore is a senior engineering leader and founder of Advanced Software Engineering Corporation of Canada (ASECC). For more than two decades he has built and operated production software systems across government, education, fintech, AI, SaaS, and real time game platforms. His career is defined by one theme: building complete, functioning systems where software, data, operations, and business execution all work together.

Andrew has delivered complex systems for the Government of Canada, Ontario ministries, universities, and private sector clients while also founding and operating multiple product platforms including Scalar Sites, Scalar Talent, Civil Citizens, and Forever In The Stars. These platforms span enterprise SaaS, AI driven automation, community networks, and real time multiplayer infrastructure. Each was built not as a demo, but as a live, production grade platform designed to acquire users, process transactions, and scale.

What differentiates Andrew from a typical engineering manager is that he has owned the entire lifecycle of digital businesses: product design, backend systems, frontend experiences, infrastructure, security, payments, compliance, analytics, growth, and customer operations. He has led teams ranging from solo delivery to 30 to 50 person cross functional groups including engineers, designers, marketers, and operations staff. He is equally comfortable writing code, reviewing architecture, leading standups, and presenting to executives or government stakeholders.

Andrew also brings a rare combination of technical depth and market execution. He has built SEO driven acquisition engines, conversion optimized funnels, AI powered recruiting and sales pipelines, and automated operational workflows that reduce cost while increasing output. His platforms are designed not just to function but to grow.

He is seeking an engineering leadership role where he is accountable for outcomes rather than tickets: setting technical direction, building high performing teams, and ensuring that systems ship, scale, and generate real business value. While he remains deeply technical and capable of working in code when it adds leverage, his focus is on leading organizations to deliver durable, secure, and commercially successful platforms using modern cloud, AI, and automation.

RESUME

Andrew Normore

Professional Summary

Founder, engineering leader, and full stack technologist with over 20 years of experience building large scale software systems across government, education, SaaS, fintech, AI, and real time multiplayer platforms. Proven ability to lead teams, deliver complex programs, and build production systems that scale in both users and revenue.

Company

Advanced Software Engineering Corporation of Canada (ASECC) — Founder and Chief Architect

2011 to Present

ASECC is Andrew Normore’s product and consulting company through which multiple large scale platforms and government systems were designed, built, and operated.

Andrew served as founder, technical architect, engineering lead, and delivery owner for all ASECC initiatives.

Major Platforms and Systems

  • Scalar Sites

    A SaaS platform for building and operating dynamic web properties, marketing funnels, CRM systems, and automation pipelines. Includes identity, billing, content, analytics, and AI driven workflows.

  • Scalar Talent

    An AI powered candidate CRM and automated hiring platform. Built end to end including candidate intake, scoring, interview automation, ranking, and recruiter workflows. Designed to replace traditional ATS systems with fully automated hiring pipelines.

  • Civil Citizens

    A large scale social and commerce platform for Canadian civic and economic networks. Includes user identity, community structures, content, advertising, payments, and governance tooling.

  • Forever In The Stars (FITS)

    A real time multiplayer space MMO with live servers, account systems, economy, matchmaking, and client side 3D rendering. Built using modern web, game, and cloud technologies.

  • Government and Enterprise Systems

    Delivered multiple systems for Government of Canada agencies and Ontario ministries including web platforms, data systems, reporting tools, secure portals, and compliance driven software.

Leadership and Delivery

  • Formal people management including hiring pipelines, technical interviews, onboarding, performance reviews, promotions, compensation input, and retention planning
  • Built and led multi tier engineering teams with career ladders, mentorship plans, and skills development frameworks
  • Created succession planning and team growth strategies to scale organizations safely

Andrew routinely led teams of 5 to 10 engineers and designers on product builds and scaled up to 30 to 50 person delivery teams for large programs. He ran Agile delivery, sprint planning, backlog management, stakeholder reporting, and release management while also remaining hands on in code and architecture.

He has been repeatedly brought in to rescue failing projects, stabilize production systems, audit technology stacks, and restore delivery confidence.

Technical Expertise

PROOF OF PRODUCTION

Civil Citizens

www.CivilCitizens.ca

Live civic, social, identity, payments, content, and governance platform demonstrating full stack, cloud, security, and SaaS architecture.

SYSTEMS

  • High traffic, high availability, revenue critical SaaS platforms serving thousands to millions of users
  • Secure systems handling payments, PII, and regulated data

BACKEND AND SERVICES

  • C# and .NET
  • ASP.NET Core
  • PHP (Laravel, WordPress, WooCommerce, Moodle, Drupal)
  • Node.js
  • Java (Spring Boot)
  • Python (FastAPI)
  • REST and API design
  • Microservices
  • Authentication and authorization (OAuth2, OIDC, JWT)
  • Payments and billing (Stripe style flows)
  • Distributed systems

FRONTEND

  • React
  • TypeScript and JavaScript
  • HTML5 and CSS3
  • SASS
  • Three.js and WebGL
  • Responsive design
  • Accessibility and WCAG
  • UI and UX systems

CLOUD AND DEVOPS

  • AWS
  • Azure
  • Google Cloud
  • Docker and Kubernetes
  • CI CD pipelines (GitHub Actions, GitLab CI, Jenkins)
  • Terraform and CloudFormation
  • Git
  • Monitoring and logging (Datadog, ELK, Splunk)

DATA

  • SQL and relational databases (PostgreSQL, MySQL, MariaDB, Oracle)
  • NoSQL (MongoDB, Redis, DynamoDB)
  • Stored procedures and PL/SQL
  • Data pipelines
  • Reporting and analytics
  • Financial reporting, revenue tracking, MRR, churn, and subscription analytics
  • High volume transaction integrity and auditability

AI AND AUTOMATION

  • LLM driven systems
  • AI assisted development
  • Automated recruiting and sales
  • RAG systems
  • Workflow automation

BUSINESS MANAGEMENT AND LEADERSHIP

  • Engineering operating models, platform governance, and delivery standards
  • Long term technology roadmaps and modernization programs
  • Compliance driven execution in regulated environments
  • Leading Scrum and Agile delivery across large, multi team programs
  • Executive, senior management, and stakeholder reporting
  • Roadmap ownership, prioritization, and delivery forecasting
  • Budget, vendor, and resource management
  • Cross functional coordination across engineering, product, marketing, and operations
  • Risk management, dependency tracking, and delivery governance

PRODUCT AND GROWTH

  • Experimentation platforms, feature flags, and A B testing frameworks
  • Funnel, cohort, and retention analytics
  • Revenue optimization, churn reduction, and lifecycle measurement
  • SEO architecture and optimization
  • Conversion rate optimization
  • Analytics and funnel design
  • A B testing
  • Paid advertising platforms
  • Organic growth systems
  • Onboarding and lifecycle marketing
  • Product market fit validation

CREATIVE AND MEDIA

  • Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere Pro)
  • 3D and game art (Blender, Three.js, WebGL)
  • UI and game art
  • Video editing
  • Motion graphics
  • Brand and visual systems

Portfolio

www.ForeverInTheStars.com

Technical Auditing and Operations

  • Security posture analysis and vulnerability discovery
  • PCI, SOC2 style control frameworks, audit trails, and compliance readiness
  • Data privacy, PII protection, and regulatory alignment (GDPR, financial data, academic records)
  • Financial system integrity and reconciliation
  • Historical data consolidation and reporting
  • Property, tax, and asset record systems
  • Billing, payment, and revenue assurance
  • Infrastructure cost and utilization analysis
  • Executive dashboards and operational visibility
  • Production incident response, on call rotation leadership, root cause analysis, and postmortems
  • L2 and L3 escalation management and change control
  • SLA, SLO, and uptime ownership for mission critical platforms
  • Release governance and production readiness reviews
  • Data leakage and access control auditing

Work Experience

Advanced Software Engineering Corporation of Canada (ASECC)

Founder, Chief Architect, Engineering Director

2011 to Present

  • Founded and led a full scale software engineering and product company delivering enterprise platforms, SaaS products, and government systems
  • Led engineering teams from solo delivery up to 30 to 50 person cross functional teams
  • Hired, onboarded, coached, reviewed, and promoted engineers, designers, and product staff
  • Ran Agile and Scrum delivery including sprint planning, backlog ownership, release management, and roadmap execution
  • Acted as technical executive reporting to government stakeholders, university leadership, and private sector clients
  • Owned delivery risk, quality, security, uptime, and budget

Core Platforms Built and Operated

  • Scalar Sites — Multi tenant SaaS for web publishing, CRM, identity, billing, analytics, and AI automation
  • Scalar Talent — AI driven recruiting platform with candidate ingestion, scoring, interview automation, ranking, and recruiter dashboards
  • Civil Citizens — National civic, content, payments, advertising, and governance platform
  • Forever In The Stars (FITS) — Real time multiplayer MMO with account systems, economy, matchmaking, and WebGL client
  • Government and Enterprise Systems — Delivered secure portals, data platforms, reporting systems, compliance driven software, identity and access control, and financial record systems

Yorkville University

Senior Software Engineer

2011 to 2019

  • Built and maintained the Yorkville Student Information System (YSIS)
  • Developed .NET backend services and SQL Server stored procedures
  • Implemented reporting pipelines for finance, academics, and compliance
  • Supported data integrity, auditing, and regulated handling of student and financial records

Government of Canada and Ontario Ministries (via ASECC)

Senior Software Architect and Delivery Lead

  • Delivered web platforms, compliance systems, reporting dashboards, and secure portals
  • Led Agile delivery, stakeholder reporting, and knowledge transfer

Canadian Armed Forces

Communications and Information Systems

  • Formal training in secure networks, communications, electronics, and infrastructure operations
  • Delivered training seminars in technology and communications for CAF units

Education and Background

  • Canadian Armed Forces veteran with formal training in communications, electronics, and information systems
  • Advanced training in secure networks, infrastructure operations, and mission critical systems
  • Senior Software Engineer at Yorkville University supporting large scale student information systems, reporting, and backend infrastructure
  • Hands on experience with .NET, SQL, and enterprise data systems in regulated academic environments
  • Ongoing self directed education in cloud platforms, AI systems, security, and modern software architecture

Personal Strengths

  • Father of three and married for over a decade, bringing stability, responsibility, and long term commitment to everything he builds
  • Black belt in karate with experience running schools and delivering training seminars including for Canadian Armed Forces units
  • Experienced coach and mentor with a disciplined, structured leadership style
  • 3D printing enthusiast with hands on experience designing, fabricating, and iterating physical products
  • Lifelong motorsports and mechanics hobbyist, owning and maintaining more than 20 motorcycles and performing complex mechanical repairs including transmission rebuilds
  • Calm, methodical problem solver who thrives under pressure and in high stakes environments